Federal-Mogul Motorparts Pioneers a New Era in Customer Support

Gurus Onsite: Garage Gurus has developed a range of professional lessons and courses that are hosted at the Garage Gurus’ purpose-built, high-tech facility in the Netherlands or in the regional hubs. This enables workshop technicians to continually develop their career and keep up to date with the automotive market’s increasingly complex technologies. 

Gurus On-the-Go: A fleet of technology-equipped vans will tour workshops to provide interactive demonstrations and teach workshop personnel about the latest tools, part solutions and technologies. This service will initially launch in seven countries (France, Germany, Italy, Poland, Romania, Russia and Serbia) with additional countries to be added as the programme develops. 

Gurus Online: A technical training online platform that can be accessed 24/7 to help educate and develop knowledge of automotive systems, components and maintenance. The website includes interactive learning modules, technical tips and troubleshooting video guides. As well as access to Garage Gurus’ technical team, it provides a platform where all users can use a forum to communicate with each other and receive first hand advice. 

Gurus On-Call: Technical specialists are available by phone to provide fast answers for product and diagnostic questions, whenever you need them. Together, the team speaks six languages and covers 30 countries. 

“The main purpose of Garage Gurus is to engage with and assist the mechanics that have grease on their hands, the ones that are installing parts all day, every day,” Staal continues. “We believe that trained and informed technicians are the heart of the rapidly evolving vehicle repair industry. Even the most experienced technicians know that you never stop learning, so we want to be the go-to resource for technical information and support they can count on.” 

The programme is adapted from an acclaimed system used by Federal-Mogul Motorparts in the US. It has been modified to suit the specific challenges in the demanding markets of Europe, Africa and the Middle East. Garage Gurus encompasses and replaces F-M Campus, the marketing support programme FM4Me, and the ETCC (European Technical Call Centre). Combining previous educational, support and promotional programmes provides significant benefits to customers throughout the region, with all their available resources under one umbrella. 

“We believe Garage Gurus is the most comprehensive support tool available to the aftermarket,” explains Staal. “Federal-Mogul Motorparts is one of the world’s leading suppliers of OE-quality products to the aftermarket and we have developed a huge amount of knowledge and experience doing that. Through Garage Gurus we are able to supply this knowledge to our customers and the aftermarket.” 

For more information on Garage Gurus, to further your automotive education, or to join the growing community visit www.fmgaragegurus.eu.